How Come I’m Not Rich?

“90% of putts that are short don’t go in.” – Yogi Berra

Why are some people able to become wealthy relatively easily, when most people struggle with their finances? In Canada, about 1 person in 50 is a millionaire and in the US about 1 person in 13 is millionaire* – which is probably a lot more than you thought. A recent BMO Harris study found that only 6% of millionaires inherited their wealth and 94% made it on their own.

In short, lots of people are wealthy and nearly all of the millionaires and billionaires made it all on their own.

From experience in talking with literally thousands of people and then seeing their complete finances, we can usually tell who is wealthy and who is not just by talking with them. We have found that the main difference between the wealthy and people that struggle financially is not their education, career, salary, type of family or anything like that. The main difference is the way they think about money.

Here is the secret: Wealthy people are focused on building wealth. Most people struggle financially because what they believe about money makes them focus on other things.

Here are the beliefs about money that cause most people to struggle financially:

“The Sacred Cow” beliefs:

Here are 3 common beliefs that are a big part of the Canadian psyche. In our opinion, they are the main reason most people struggle financially. We put these 3 beliefs together and call them the “Sacred Cow”:

  1. You should try to look like you are wealthy. Most people are not wealthy because they don’t really want to be. They want to spend a million – not have a million. Most wealthy people are actually relatively frugal and are good savers (at least until they are wealthy). “Conspicuous consumption”, such as expensive cars, clothes, jewelry, electronics and even homes are signs of being a spender – they are not signs of wealth.

If you sense someone is trying to impress you by looking wealthy, he is almost definitely not wealthy. He is probably just a spender. Wealthy people usually downplay their wealth. It is the non-wealthy that try to impress others with money.

Years ago, when we used to go to the homes of new potential clients, we had what we called the “4-bedroom house and 2 minivans rule”. If we pulled up to a large, 2-story house with nice landscaping and 2 expensive vehicles in the driveway, we would just look at each other and shake our heads. They almost definitely have little money.

Then we would see their finances and in most cases, they were up to their ears in debt. The house was fully mortgaged, they had credit lines that are maxed and credit card balances, and the vehicles were leased. It was shocking how often the value of the 2 vehicles in the driveway was more than their net worth!

Most millionaires live in ordinary neighbourhoods and few people know they are millionaires, as explained in the classic book, “The Millionaire Next Door”. Truly wealthy people usually downplay their wealth. They get a feeling of confidence from having money – not from spending money.

  1. It is most important to pay off debt. When we meet people with no debt, they are almost always among the poor or middle class. Wealthy people tend to have a lot more debt than non-wealthy people. Most Canadians tend to spend the bulk of their working life focused on paying off their mortgage and other debt, which we call “getting up to zero”.

Being in control of debt is obviously important, but wealthy people are focused on building their net worth – not on paying off debt. In fact, borrowing to invest in their business or in the stock market is almost always the reason they are wealthy.

Paying off debt is just “getting up to zero”, which will not make you wealthy.

  1. The stock market is risky. We find that most Canadians have a quite exaggerated view of how risky the stock market is, which stops them from ever having wealth. They are scared to invest a lot in the stock market. They believe the stock market is a gamble and crashes all the time, instead of focusing on the long term growth of the stock market.

You need to picture being wealthy. Imagine having a $5 million investment portfolio. You did not get there by investing in bonds. Properly invested mainly in the stock market, on average your net worth grows by $500,000/year. However, most years are not average. Quite often, your net worth grows by more than $1 million in a year.

But it also goes down several times a decade. In fact, once or twice a decade your portfolio drops by more than $1 million. In 2008, your $5 million could have dropped to between $3-3.5 million – a drop of $1.5-2 million. That’s a lot! However, you are focused on building wealth and know investing this way is what will grow your wealth in the long run.

Here’s the point: If you are scared to have a large stock market portfolio, then how will you ever build wealth?

Story of Reg and Rich

Just picture a typical Canadian named Reg. His parents taught him that “all debt is bad”, so his main focus financially during his life is paying down debt. He does not want to look poor, so he still buys a decent home, car and furniture, and travels regularly, but he always focuses on paying off his credit cards. He uses his extra cash to increase his mortgage payments.

He has some RRSPs, but he does not want to lose much money. Therefore, he invests conservatively partly in GICs and partly in balanced and income mutual funds. He focuses his investments so he can “sleep at night”.

Obviously, Reg will never become wealthy, will he? The way he thinks about money will prevent him from investing enough to ever become wealthy. He invests too conservatively to build any serious wealth.

His brother, Rich, has always wanted to be wealthy. He is constantly thinking about ways to invest more. He has a small business on the side and rents out his basement. He invests nearly all this extra money and his bonuses, mostly in addition to RRSPs. He does not spend a lot of time on his investments. He has a sensible approach and just keeps investing $30-50,000 every year. His entire portfolio is long term investments focused on growth.

He has an average home in an older neighbourhood and has lived there for more than 20 years. His family teases him about his 15-year-old Honda Civic, but he likes it.

Both Reg and Rich are in their mid-50s and appear to be doing fine financially. Reg has a newer home and much nicer car, but Rich has a calm confidence about him. The main difference is that Reg’s investments are $250,000, while Rich’s portfolio is over $5 million.

Think like the wealthy.

The good news about this is that you can change the way you think about money. If being wealthy resulted from being lucky in how you were born, you would have no control. But since it is primarily a result of what you believe about money, it is within your control.

Here is how the wealthy think about money.

Our experience is that the poor have most of their money in consumer items, such as a car. Middle class

people have most of their money in their home or other real estate. Wealthy people have the bulk of their wealth in their business or in the stock market (many businesses). That is why they are wealthy.

Wealthy people are also usually prudent with their investments, but the big difference is that they save a lot and are focused on investments they expect to grow long term, instead of investments that fluctuate less short term. They tend to be confident in investments because they are optimistic about the future – not fearful and pessimistic about short term risk.

The reason they are multi-millionaires is that they have millions invested in their business or in the stock market. Wealthy people are wealthy because they are focused on building wealth. Specifically:

  1. They are usually frugal and good savers (not big spenders).
  2. They are focused on building their net worth (not paying off debt).
  3. They are generally optimistic about the future (not fearful and pessimistic).
  4. They are focused on long term wealth-building investments (not short term risk).

Learn to think like the wealthy and you can become one of them.


* Spectrum Group

Planning With Ed


Ed Rempel has helped thousands of Canadians become financially secure. He is a fee-for-service financial planner, tax  accountant, expert in many tax & investment strategies, and a popular and passionate blogger.

Ed has a unique understanding of how to be successful financially based on extensive real-life experience, having written nearly 1,000 comprehensive personal financial plans.

The “Planning with Ed” experience is about your life, not just money. Your Financial Plan is the GPS for your life.

Get your plan! Become financially secure and free to live the life you want.

1 Comment

  1. Mike1212 on April 17, 2016 at 8:26 PM

    I’ve also noticed that the wealthy typically do not look wealthy. Some of our biggest clients lived very modestly, and very seldom would we get new business from someone with expensive cars in the driveway. It was weird because I could tell which clients would be interested in our services just based on the property and what was on it before I even got to the door.

Leave a Comment